An event worthy of the launch of the new model from the iconic brand.
Launch of the electric Mini
Client
Mini
Client
Mini
Client
Mini
Date
February 28, 2022
Date
February 28, 2022
Date
February 28, 2022
LIB
LIVE
LIB
LIVE
LIB
LIVE
Project Objective
"Electric Mini Launch" is a film commissioned by the company Aucop, a recognized event technical provider known for its high-end expertise. Created on the occasion of the launch of a new Mini model, the project highlights the meticulous work of the teams, from technical setup to the final reveal of the event. The film emphasizes the synergy between innovation, rigor, and aesthetics — reflecting the Mini brand and Aucop's excellence.
Cinematography & Techniques
Shot with the Sony FX3, stabilized on the Ronin DJI RS PRO 3 and equipped with Sony GM lenses (12-24 mm, 24-70 mm, 70-200 mm f/2.8), the film combines fluidity and visual precision. The drone aerial shots with the DJI Mini Pro 3 allow the event to be situated within its environment while highlighting the technical setups and overall scenography. The choice of focal lengths and camera movements showcases both the power of the equipment and the precision of the gesture.
Storytelling
The narrative revolves around teamwork: the coordination of technicians, the masterful gestures, the attention paid to every detail. The dynamic editing, supported by a modern and energetic soundtrack, conveys the creative tension from the editing to the satisfaction of the final outcome. The light and textures of the location are utilized to enhance the elegant and technological atmosphere of the event.
Final Result
The film allowed Aucop to demonstrate the premium quality of its services and to strengthen its image as an essential player in high-end event production. Broadcast across multiple communication platforms, it has established itself as a showcase of technical excellence and team cohesion — a true visual manifesto of French professionalism.
Project Objective
"Electric Mini Launch" is a film commissioned by the company Aucop, a recognized event technical provider known for its high-end expertise. Created on the occasion of the launch of a new Mini model, the project highlights the meticulous work of the teams, from technical setup to the final reveal of the event. The film emphasizes the synergy between innovation, rigor, and aesthetics — reflecting the Mini brand and Aucop's excellence.
Cinematography & Techniques
Shot with the Sony FX3, stabilized on the Ronin DJI RS PRO 3 and equipped with Sony GM lenses (12-24 mm, 24-70 mm, 70-200 mm f/2.8), the film combines fluidity and visual precision. The drone aerial shots with the DJI Mini Pro 3 allow the event to be situated within its environment while highlighting the technical setups and overall scenography. The choice of focal lengths and camera movements showcases both the power of the equipment and the precision of the gesture.
Storytelling
The narrative revolves around teamwork: the coordination of technicians, the masterful gestures, the attention paid to every detail. The dynamic editing, supported by a modern and energetic soundtrack, conveys the creative tension from the editing to the satisfaction of the final outcome. The light and textures of the location are utilized to enhance the elegant and technological atmosphere of the event.
Final Result
The film allowed Aucop to demonstrate the premium quality of its services and to strengthen its image as an essential player in high-end event production. Broadcast across multiple communication platforms, it has established itself as a showcase of technical excellence and team cohesion — a true visual manifesto of French professionalism.
